Step-by-Step: How We Capture Competitor Foot Traffic

👣 Step 1: Someone Enters Your Competitor’s Store

They could be grabbing lunch, checking out a service, or browsing. Most people have location services turned on for maps, weather, or shopping apps. Their phone is already sharing general data.

📍 Step 2: They Enter Our “Geofence”

We’ve built an invisible digital boundary — a geofence — around the competitor’s location. As soon as their phone crosses into that zone, it pings our system.

🍪 Step 3: A Legal Tracking Cookie Is Planted

If the user has location-based apps running (and over 90% do), we can anonymously tag their device with a small tracking cookie.

No names. No personal data. Just a signal that says: "This device was at [location]."

📱 Step 4: Your Ads Start Showing Up

Now that we know the person visited your competitor, we start showing them ads for your business when they scroll through apps, websites, and even social media. It’s like digital follow-up — but automatic.

💡 Diagram: How It Works

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✅ Step 5: You Get Laser-Focused Ads

Instead of wasting money on generic digital ads, we only target people who are already interested in what you offer.
No guessing. Just better ROI.

Is Geofencing Advertising Legal?

Yes, and it’s widely used by national brands, franchise chains, and now — local businesses too.
We use anonymous, aggregated data provided through opt-in apps and follow all privacy laws.

Why Local Businesses Love This

• 🛠 Home Services – Show your ad to someone who just got a quote from a competitor.
  
• 🍽 Restaurants – Target hungry customers as soon as they leave a rival spot.
  
• 🦷 Dentists & Med Spas – Stay top-of-mind for high-intent visitors in your area.
  
• 🧘‍♀️ Gyms & Studios – Turn window-shoppers into loyal members.
  

Ready to See It Work for Your Business?

ExactGeoFence gives you the tools to win back foot traffic that would’ve walked away for good.
Let us show you who’s seeing your ads… and who shouldn’t be.

👉 Schedule Your Free Ad Checkup