Imagine you own an ice cream truck.
Instead of driving around randomly, you find out where people actually are — like parks on hot days, after-school hangouts, or outside baseball games. Then you go exactly to those places and play your music so people come running.
Now imagine if you could also send a message to their phones saying,
"Hey! Ice cream's right around the corner!"
That’s even better, right?
That’s what this kind of marketing does for businesses. It helps them show ads to people based on where they are or where they've been — like if someone visited a car dealership or a gym — and track what actually works (who came in, who bought, etc.).
So it's all about:
