Omni Channel marketing is like selling lemonade, but you're not just using one way to tell people about it — you're using lots of different ways at the same time.

Imagine this:

• You put up a sign on your street (like a billboard ad).
  
• You text your friends to come buy some (like text marketing).
  
• You post about it on Instagram (like social media ads).
  
• You knock on doors and tell neighbors (like email or direct mail).
  
• And you make a video about it on YouTube (like video ads).
  

All of these are different channels. Using more than one is called multichannel marketing.

Why do it? Because not everyone sees the same thing — some people watch YouTube, some scroll Instagram, and some walk down your street. So, the more places you show up, the more people hear about your lemonade stand!